Set #8 - Roche Motel
A landmark in the area where I grew up was the Avon Motel,
located along a nearby state highway at the edge of suburban
commercial development. The motel itself was nothing special,
but from the release of the movie Jaws in 1975 and
until the motel was demolished in the mid-1980s to make way
for yet another boring strip mall, the marquee along
the road boasted of its "shark-free pool." That
was an eye-catcher.
This billboard was inspired by the Avon and countless other independent lodgings across
the U.S. The background color and the pride with which the establishment advertised on
this billboard touts its swanky new carpeting and color television suggest an era about 30
to 35 years past, before the Days Inns and Budgetels either bought out or shoved
aside the "little guys."
Each of the three files below contains the artwork for one billboard.
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